MedMen (CSE: MMEN) (OTCQX: MMNFF) (FSE: A2JM6N), a US based cultivator and dispensary chain, recently released of a captivating commercial directed by Academy Award-winning filmmaker Spike Jonze and starring Grey’s Anatomy actor Jesse Williams.
The 2-minute commercial is part of MedMens ‘The New Normal’ marketing campaign, with the aim of reducing stigma.
Despite legalisation spreading across USA, the FBI’s 2018 Uniform Crime Report found that the total number of arrests for violating cannabis laws increased for the second consecutive year.
The advertisement chronicles the history of cannabis in the US — beginning with George Washington on his hemp farm and ending with a couple arriving home with a MedMen shopping bag in hand.
With the global attitude towards cannabis (medicinal and otherwise) slowly shifting, media such as this will certainly help push things along.
MedMen currently operates 20 locations across USA, and has emerged as the largest US based company in the cannabis industry since its medicinal start in 2010 – worth $2.2 billion on the Canadian Securities Exchange.